Engineering Blog
Technical insights on Optimizely CMS, Commerce, and the modern .NET ecosystem.
Solving Vietnamese URL Slug Issues in Optimizely CMS 12
Optimizely CMS 12 (formerly EPiServer) is a robust enterprise platform, but its default URL segmentation logic often struggles with non-Latin characters. For Vietnamese content, the CMS typically s...
Strategic Human Capital: Beyond Execution in the AI Era
The Great Shift: From Technical Execution to Strategic Judgment In the traditional business landscape, the ability to execute—the technical "how-to"—was a primary differentiator. Organizations ...
The Three Paths: Navigating IT Talent in the AI Era
The Great Evolution of Information Technology The landscape of software development is undergoing a fundamental shift. We are moving away from an era where technical syntax was the primary barr...
Optimizely: Automating SEO Metadata with AI Scheduled Jobs
Maintaining high-quality SEO metadata across hundreds or thousands of content pages in a multi-language Optimizely installation can be a significant editorial burden. Content editors often overlook...
Automating Optimizely Content Metadata with AI
In large-scale CMS projects like CmsIv, content auditing is a continuous challenge. As editorial teams evolve, older blog posts often lack standardized SEO metadata, such as categorized topics and ...
AI Integration in Optimizely CMS 12: Boosting Developer Productivity
The pace of modern IT software development demands continuous optimization of our internal processes. For projects like CmsIv, which relies heavily on high-volume content delivery via Optimizely CM...
Optimizely CMS 12 & Gemini: Automated Blog Post Generation
Scaling high-quality, technically accurate content is one of the most significant challenges facing platform teams. Maintaining consistency, ensuring SEO compliance, and keeping the content pipelin...
Mastering Google Analytics Integration in Optimizely: A Technical Deep Dive
In the evolving landscape of web analytics, staying updated with the latest tools and integration methods is crucial for any developer or digital marketer. Recently, as part of a project transition...
Critical CSS: The Secret to Lightning-Fast Web Performance
When it comes to modern web performance, speed and stability are everything. Users expect pages to load instantly, and search engines like Google reward fast, stable experiences with higher ranking...
Zero to Hero: Achieving a Perfect 100 Lighthouse Score in Optimizely CMS 12
In the world of Enterprise CMS, "performance" is often a checkbox that gets overlooked in the rush to ship features. Recently, I embarked on a mission to push an Optimizely CMS 12 site to its absol...