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Technical insights on Optimizely CMS, Commerce, and the modern .NET ecosystem.

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Engineering Notes

Message Queue vs Pub/Sub: Two Patterns, Two Different Jobs

Message queues and pub/sub are frequently treated as interchangeable — two names for the same idea of "sending messages between services asynchronously." In practice, they solve fundamentally dif...

Mar 30, 2026
AI & Automation

MCP Deployment Strategies: Stdio vs. HTTP SSE vs. WebSocket

The Model Context Protocol (MCP) has rapidly emerged as the standard for connecting Large Language Models (LLMs) to external data sources and tools. As architects and developers, choosing the right...

Mar 10, 2026
Tools & Workflow

From Bug Report to Fix in 15 Minutes: The AI Debugging Revolution

It was a regular Tuesday morning. I was sipping my first coffee, settling into the rhythm of the day while working on ShopFlow—our flagship B2B e-commerce platform. ShopFlow is a complex beast; it ...

Mar 4, 2026
Engineering Notes

Updating Google OAuth and Supabase for New Domains

When migrating an application to a new domain, such as transitioning to erp.ginbok.com, updating your authentication providers is critical. If the handshake between Google OAuth and Supabase isn't ...

Mar 4, 2026
Tools & Workflow

Mastering AI-Driven Workflows: ai-devkit and antigravity-kit Guide

The transition from traditional coding to AI-augmented development has brought a specific set of frustrations that every senior engineer eventually encounters. Even with powerful tools like Cursor ...

Mar 2, 2026
Engineering Notes

Eliminating N+1 Queries in Optimizely CMS: A Case Study

The Hidden Cost of Nested ContentAreas In Optimizely CMS (formerly Episerver), the flexibility of ContentArea often leads to nested architectures. While great for editors, it frequently introdu...

Feb 28, 2026
Engineering Notes

Strategic API Architecture: A Guide for Modern Enterprises

The Strategic Role of API Architecture in Digital Transformation In the current era of hyper-connectivity, the choice of Application Programming Interface (API) architecture is no longer just a...

Feb 28, 2026
CMS & Content Platforms

Custom Multi-Select Tag & Category Editors | Optimizely CMS 12 Dojo

Content editors working with Optimizely CMS 12 often encounter a significant friction point in their daily workflow: managing taxonomies. The default [SelectMany] and [SelectOne] attributes provide...

Feb 28, 2026
CMS & Content Platforms

Integrating SAP ERP with Optimizely Commerce: A B2B Guide

Introduction In the landscape of B2B e-commerce, the integration between a Content Management System (CMS) and an Enterprise Resource Planning (ERP) system is a complex yet vital endeavor. This...

Feb 27, 2026
CMS & Content Platforms

Optimizely CMS: Find vs. Database Architectural Analysis

In the lifecycle of developing Optimizely CMS applications, architects and developers frequently face a critical decision: "Should we use Optimizely (Episerver) Find or query the database directly ...

Feb 26, 2026
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