Engineering Blog
Technical insights on Optimizely CMS, Commerce, and the modern .NET ecosystem.
Superpowers: The Agentic Skills Framework That Makes Claude Code Actually Think Before Coding
The Problem With Every AI Coding Agent Out of the Box You open Claude Code. You type "build me a user authentication system." And within seconds it's already writing UserController.cs — no questio...
Upgrading Ginbok CMS from Optimizely 12 to 13: A Step-by-Step Developer Guide
Optimizely CMS 13 is currently available as a developer preview. It introduces a more composable, headless-first architecture — and with it, several breaking changes that require hands-on code migr...
Get Shit Done: A Solo Developer's Guide to Shipping Faster with GSD and Claude Code
If you're a solo developer who codes with AI — you've probably hit this wall. You open Claude Code, start describing your feature, write some code, ask for fixes, write more code… and somewhere a...
How I Used AI to Build Ginbok.com — From Idea to Production in My Spare Time
Ginbok.com started as a side project I spun up in my spare time — a personal blog powered by Optimizely CMS 12 on the backend and Next.js 14 on the frontend. What made this build different from my...
How We Built Google OAuth Authentication Between a Next.js Frontend and a Headless CMS Backend
Overview When building a modern content platform, one of the most interesting architectural challenges is connecting a Next.js frontend to a headless CMS backend with a smooth, secure authenticatio...
How I Built a Custom MCP Server for My Personal Blog — ginbok-web
From Idea to MCP: Connecting AI to My Blog A few weeks ago, I had a simple but ambitious idea: what if I could talk to my blog the same way I talk to an AI assistant? Not just read posts — but lis...
SAP and Optimizely Integration: A Strategic B2B Guide
In the complex landscape of B2B e-commerce, the seamless integration between an Enterprise Resource Planning (ERP) system and a Content Management System (CMS) is a cornerstone of digital maturity....
Strategic Permissions Management in Optimizely CMS 12
The Strategic Value of Granular Access Control In the modern digital landscape, managing a complex enterprise platform requires more than just basic user roles. For organizations using Optimize...
Eliminating N+1 Queries in Optimizely CMS: A Case Study
The Hidden Cost of Nested ContentAreas In Optimizely CMS (formerly Episerver), the flexibility of ContentArea often leads to nested architectures. While great for editors, it frequently introdu...
Custom Multi-Select Tag & Category Editors | Optimizely CMS 12 Dojo
Content editors working with Optimizely CMS 12 often encounter a significant friction point in their daily workflow: managing taxonomies. The default [SelectMany] and [SelectOne] attributes provide...