Engineering Blog

Technical insights on Optimizely CMS, Commerce, and the modern .NET ecosystem.

Engineering Notes

The Developer Paradox: How AI Reshapes Software Engineering

The tech landscape is undergoing a seismic shift. While many believe developers are the primary beneficiaries of Artificial Intelligence, the reality is more nuanced. We are witnessing a "Developer...

2026-02-16T07:01:51+07:00
📐Engineering Notes
AI & Automation

Mastering AI Coding Agents: A Strategic Guide for Leaders

In the current landscape of rapid digital transformation, the primary challenge for engineering leaders is no longer whether Artificial Intelligence can generate code. Instead, the challenge lies i...

2026-02-13T23:39:05+07:00
🤖AI & Automation
AI & Automation

The Future of Programming: Facing the Reality of AI

In 2023, a skilled developer spent 2-3 days building a complete feature. By 2025, that same developer, empowered by AI, completes the same task in 2-4 hours. Productivity has tripled in just two ye...

2026-02-13T23:10:19+07:00
🤖AI & Automation