Engineering Blog

Technical insights on Optimizely CMS, Commerce, and the modern .NET ecosystem.

AI & Automation

Building Persistent AI Memory for Every Software Project

In the era of Generative AI, tools like Cursor and Claude Code have become indispensable for modern software engineers. However, a persistent friction point remains: the "Amnesia Effect." Every tim...

2026-03-01T02:13:09+07:00
🤖AI & Automation
AI & Automation

Strategic Human Capital: Beyond Execution in the AI Era

The Great Shift: From Technical Execution to Strategic Judgment In the traditional business landscape, the ability to execute—the technical "how-to"—was a primary differentiator. Organizations ...

2026-02-21T22:10:44+07:00
🤖AI & Automation
AI & Automation

Mastering AI Coding Agents: A Strategic Guide for Leaders

In the current landscape of rapid digital transformation, the primary challenge for engineering leaders is no longer whether Artificial Intelligence can generate code. Instead, the challenge lies i...

2026-02-13T23:39:05+07:00
🤖AI & Automation